01 / System

Retail Media Network

Owned distribution — screens, app, marketplace, floors

This is the product: exposure to trial to purchase to repeat, measured end to end. We hand 1 Lakh+ samples a month to real people across high-dwell spaces, then carry each of them into a tracked action — QR, app, marketplace — so the sample becomes a verified customer with a name against it. 300+ screens and 3 Cr+ monthly impressions set the campaign up; 1.5L+ app users, the EVERYDAY marketplace and 500+ events a year close and repeat it. You buy customer acquisition, and every campaign comes back reported.

Engine spec

3 Cr+
monthly screen impressions
1.5L+
in-app users reachable
1 Lakh+
samples handed out monthly
87 Lakh+
customer hours a year on our floors

What we do

01

Screens where nobody can scroll past

300+ screens across high-dwell floors, delivering 3 Cr+ impressions a month to people who are physically present for an hour at a time. Dayparted, city-targeted and creative-refreshed on the Content Engine's schedule, not a quarterly print cycle.

Retail Media Network — Screens where nobody can scroll past
02

In-app, marketplace and product in hand

Zepto-style placements inside an app 1.5L+ users open on a routine, listings on the EVERYDAY marketplace where they buy, and 1 Lakh+ physical samples a month put directly into hands. Digital attention and physical trial in the same campaign — which is why sampling conversion here beats anything a mall activation returns.

Retail Media Network — In-app, marketplace and product in hand
03

Events as the amplifier

500+ events a year — activations, challenges, community days — that give a brand a live audience, a reason to be photographed, and a fortnight of UGC. We staff them, script them and film them, then the footage feeds straight back into the Content Engine.

Retail Media Network — Events as the amplifier
Network — the system in operation

Network / in operation

How it works

  1. 01

    Map the audience to the floor

    We match your buyer to the cities, locations and dayparts where they are already spending hours, then size the mix across screens, app, marketplace, sampling and events against your objective.

  2. 02

    Produce and place

    Creative is produced for every format by the Content Engine, samples and stock are logistics-planned, and events are staffed and scripted. Everything goes live on one calendar rather than as separate buys.

  3. 03

    Capture and convert

    On-ground teams capture footage and feedback while the campaign runs, sampling recipients enter WhatsApp journeys, and the readout ties impressions and samples to trial and repeat purchase.

Proof

Numbers that close deals

Not projections. What this system does on a normal week, on brands that already run it.

300+
Screens, 3 Cr+ monthly impressionsHigh-dwell spaces, peak-hour placement.
1 Lakh+
Samples put in hands monthlyWith app follow-up inside 48 hours.
87 Lakh+
Customer hours a yearAttention nobody else can resell you.
Fast&Fit Nutrition campaign

In the field / Protein Supplements

Fast&Fit Nutrition

Peak-hour screens, sampling waves across our floors, and an in-app push to every sampler within two days. One buy, three touchpoints, measured end to end.

₹12L → ₹58L monthly sales

Read the Fast&Fit Nutrition case study →

What you get

  • Screen network placement plan by city and daypart
  • Creative sized and produced for every screen format
  • In-app placements and EVERYDAY marketplace listing
  • Sampling programme with distribution and feedback capture
  • Event activations — staffing, scripting and production
  • On-ground content capture feeding the Content Engine
  • Campaign readout — impressions, samples, trial and conversion

Pricing

How it's priced

Run this system on its own, or take it as part of a retainer where the engines feed each other. No hidden line items — we'd rather you spend on output than on markup.

On its own

Retail Media Network

From $2,000

Per month, USD

Sampling + screens + in-app, tracked to purchase

Switch this system on

Included in

Retainer tiers with Network

  • Dominator$15,000/moStanding access across the network, every lane switched on.

Retainers are billed monthly in USD. Every engagement starts with a strategy sprint and a written scope.

See every tier

Straight answers

How do you prove screen impressions are real?

Footfall data by location and daypart, screen-level play logs, and photo verification of live creative. We report delivered impressions against booked, and we credit shortfalls — the network is ours, so there is no media owner to hide behind.

Does sampling actually convert?

It converts here because the sample lands in the right moment with the right person, and because every recipient enters a WhatsApp journey afterwards instead of walking away anonymous. That follow-up is the difference between sampling and giving product away.

Can we buy the network without the other systems?

Yes, and plenty of brands start there. But the network runs hardest when the Content Engine is producing the screen creative and the WhatsApp Engine is catching the demand it generates — so most brands add one of those by the second quarter.

We built this engine for ourselves. Now let's run it for your brand.

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