Offline-to-online retail media network — India

ATTENTION IN.CUSTOMERS OUT.MEASURED.

One loop for consumer brands: exposure on screens people can't skip, product in hand, a QR action on the phone, a purchase we can match back — and the repeat cohort after it. Measured end to end.

The loop — the product

Attention becomes a customer
and we measure every step

Exposure, trial, action, purchase, repeat — one loop for consumer brands, instrumented end to end so the report shows what the spend actually bought.

  1. Owned retail screens carrying a consumer brand campaign

    Exposure in the room

    Screens, in-app placements and physical spaces put the brand in front of people who are already there, at full attention.

    Measured: placement-level impressions and dwell time

  2. Product sampling activation handing stock to shoppers in person

    Trial in the hand

    Sampling floors put the product itself into the shopper's hands at the moment intent is highest — the wedge that makes the rest of the loop cheap.

    Measured: samples distributed against redemption

  3. Shopper scanning a campaign QR code into a WhatsApp conversation

    Action on the phone

    A QR code or an app prompt turns the moment into a tracked step — a scan, a claim, a WhatsApp reply, a saved offer.

    Measured: QR scans, app actions, WhatsApp opt-ins

  4. Retail shelf where a sampled product converts to a purchase

    Purchase on the shelf

    The code redeems against a real transaction — on the marketplace, in the store, or on the brand's own checkout.

    Measured: code redemption tied to order value

  5. Campaign dashboard reporting repeat purchase cohorts

    Repeat on the record

    The same identity shows up again, or it doesn't — and either way the campaign report says so, per cohort, per placement.

    Measured: repeat-purchase cohorts and blended CAC

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Proof of infrastructure

The network we own

Proof of infrastructure — the owned distribution the loop runs on. Screens, app, marketplace, sampling floors and events, so a campaign never waits on somebody else's inventory.

0+ScreensCaptive screens across our spaces
0 Cr+TV impressions / monthCaptive attention, zero skip button
0 L+Customer hoursTime spent inside the signal
0.0 L+App usersPush-ready, high-intent audience
0 L+Samples / monthProduct in hand, at the moment of highest intent

Seen where attention is captive. Remembered where it counts.

Eight engines, one stack

The capabilities

The engines that make campaigns cheap and fast — not the product, the toolkit.

Running right now

Acquisition ops that don't clock out

A day of our own acquisition ops — calls answered, leads qualified, demos booked, content shipped. The same machinery we point at a brand's campaign.

7,420AI calls / dayHinglish voice-to-voice, under 800ms
1,840Leads qualified / dayScored against ICP before a rep sees them
412Demos booked / dayStraight into calendars, no chasing
33sAverage replyWhatsApp, around the clock
100Reels / weekShipped, not queued
$0.30Per clipAgainst $80–200 industry cost

Measured acquisition, not promises

In their words

“WTF Amplify delivered 4.8x ROI on our sampling campaign. Their audience is incredibly engaged and converts at rates we've never seen before.”

Rajesh Kumar · Brand Manager, Fast&Fit Nutrition4.8x ROI

A note from the founders

We don't sell impressions.
We sell measured customers.

The network, the sampling floors, the engines behind them — all of it was built to solve a problem we had ourselves, and all of it still runs our own demand today. You get the loop, the attribution and a report that names the number. On WTF Assured, we put the outcome in writing. Nothing here is a slide.

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