WE OWN THE SURFACES.WE MEASURE THE OUTCOME.

What we are

Three companies in one.

Most growth partners are one of these. Being all three at once is the whole point — the engines feed the network, the network proves the engines, and the same pod is accountable for both.

SHELF

01 / A retail media network

WE OWN THE SURFACES WE SELL.

Not rented inventory, not a reseller line item. The shelf a product sits on, the screens above it, the app in the buyer's pocket, the floors where it gets sampled, the events where it gets tried. Owning every surface is what makes attribution possible — we can follow a person from exposure to trial to purchase, because each step happens somewhere we control.

• —300+ screens · 3 Cr+ monthly impressions
• —1.5L+ app users · 100% owned shelf on EVERYDAY
• —1 Lakh+ samples a month · 500+ events a year

ENGINE

02 / An AI company

WE SHIP ENGINES, NOT SLIDES.

WTF AI Labs builds the software the network runs on — voice agents holding Hinglish conversations, a video engine turning briefs into reels, WhatsApp agents that never sleep, vision systems reading the floor. They are how a campaign gets cheap enough to run at volume and instrumented enough to measure. Every one of them ran our own growth before it ran anybody else's.

• —≤800ms Hinglish voice-to-voice · 10,000+ calls/day capacity
• —100 reels/week at ~$0.30 a clip · 420+ models, one router
• —33s average WhatsApp reply, 24/7

POD

03 / An operating partner

WE PUT THE OUTCOME IN WRITING.

Founder-led, one accountable pod per brand. We agree the number the campaign has to move — trials, verified customers, cost per acquisition — write it into the scope, then run the network against it. You watch the same live reporting we do. No monthly deck standing in for the truth.

• —One pod per brand, founder in the room
• —Outcomes written into scope — Assured carries the guarantee
• —Per-campaign attribution reporting, measured end to end

How we operate

FOUR RULES WE DON'T BEND.

1. 01

   If it can't be measured, we don't sell it.

   Every placement on the network carries an action we can track — a scan, a code, an app event. If a channel can only report reach, it doesn't get a line on your invoice.

2. 02

   We run everything we sell on ourselves first.

   Every engine and every surface earned its place by working on our own brands before it was ever offered to yours. If it can't survive our own floor, it doesn't get a price tag.

3. 03

   One accountable pod, one number.

   No hand-offs into a service tier, no account manager relaying questions. One team owns the metric the campaign was bought to move, and the people who build the systems are the people you talk to.

4. 04

   Speed is the moat.

   Brief on Monday, live by the end of the week — because we own the surfaces and wrote the engines. There's nobody to wait on, and the reporting starts the day the campaign does.

The enterprise

AMPLIFY IS ONE ARM OF SOMETHING BIGGER.

The WTF enterprise runs the spaces, the screens, the app, the EVERYDAY marketplace, the content platform, the events — and WTF AI Labs on top of all of it. Amplify is the arm that opens that network to outside brands, and reports what it did for them.

• Spaces

  High-dwell floors across India's metros

• Screen Network

  300+ screens, programmed in-house

• The App

  1.5L+ users, same-day placements

• EVERYDAY

  An owned marketplace shelf

• AI Labs

  Voice, video, WhatsApp, vision engines

• Events

  500+ live moments every year